Investment Basics

Before choosing which investment options are right for you, it is important to review some of the basics, such as what are stocks, bonds, and money market instruments. Each of these types of assets carries its own risks and potential rewards, and past performance is no guarantee of future results.

What is a Stock?
A stock is a share of ownership in a company and may entitle shareholders to a share of any profits in the form of dividends. The price of a share of stock may go up or down, depending on many factors, including the performance of the company. Stocks have the potential for capital appreciation —that is, the value of the stock may increase over time. In the short term, stocks are generally more volatile than bonds or money market instruments, but over longer periods, stocks have historically provided higher returns.

Within this asset class, there are different risks and rewards associated with specific kinds of stocks. For example, the stocks of small companies are generally more volatile than large-company stocks over short periods of time, but have historically provided higher returns over the long-term.* International stocks may provide downside protection for an investment portfolio during periods in which US markets underperform.

What is a Bond?
A bond is a loan to a company or government entity (called the issuer). The issuer pays the bondholder a fixed rate of interest on the loan, and repays the initial investment at the bond’s specified maturity date. The purpose of bonds in an investment portfolio is to provide regular income. Issuers of bonds are assigned a credit rating; those with lower credit ratings may offer higher rates of interest to bondholders in order to compensate for the increased risk that the issuer may default on the loan. The current market value of a bond may go up or down, depending on several factors. For example, when interest rates rise, bond prices fall; when interest rates fall, bond prices rise. Generally, bonds are subject to less price fluctuation than stocks; however, long-term returns have been lower.

What are Money Market Instruments?
Money market instruments, or cash equivalents, include various kinds of short-term debt obligations or loans to companies or government entities. Their purpose is to provide a low-risk investment for short periods of time. Over longer periods, the low returns money market instruments provide may not be able to keep pace with the rate of inflation.

Asset Allocation
Your asset allocation - the way you decide to diversify among stocks, bonds, and money market instruments - is a critical factor in determining your overall investment return. A portfolio that contains a mix of asset types may provide more consistent returns, because different kinds of assets frequently experience different cycles of ups and downs.